Bradley Wilson

Analysing quadratic effects of formative constructs by means of variance-based structural equation modelling

Jörg Henseler, Georg Fassott, Theo K. Dijkstra et al. · European Journal of Information Systems · 2011 · 118 citations · Full text

Modeling Reflective Higher-Order Constructs using Three Approaches with PLS Path Modeling: A Monte Carlo Comparison

Bradley Wilson, Jörg Henseler · Data Archiving and Networked Services (DANS) · 2007 · 113 citations · Full text

How context shapes value co-creation: spectator experience of sport events

Chris Horbel, Bastian Popp, Herbert Woratschek et al. · Service Industries Journal · 2016 · 105 citations · Full text

Managers’ Perceptions of the Impact of Sport Sponsorship on Brand Equity: Which Aspects of the Sponsorship Matter Most?

Jörg Henseler, Bradley Wilson, Kate Westberg · Sport Marketing Quarterly · 2011 · 92 citations

Brand Strategy, Sports Sponsorship, Consumer Research +17

Investigating the moderating role of fit on sports sponsorship and brand equity

Jörg Henseler, Bradley Wilson, Oliver Götz et al. · International Journal of Sports Marketing and Sponsorship · 2007 · 81 citations

Consumer Research, Sports Sponsorship, Sport Sponsorship +17