Concepedia

Bastian Popp

BP

Statistics

Publications

15

Citations

1.2K

H-Index

13

Active since

2014

Affiliations

University of Bayreuth(Current)

University of Southern Denmark

Leeds Beckett University

Saarland University

RMIT University

Bastian Popp is an author at University of Bayreuth specializing in business, marketing, and marketing management.

Publications per year

2014–2023

15

Publications

15

The sport value framework – a new fundamental logic for analyses in sport management

Herbert Woratschek, Chris Horbel, Bastian Popp · European Sport Management Quarterly · 2014 · 242 citations · Full text

Management, Strategic Management, Strategy +5

Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth

Bastian Popp, Herbert Woratschek · Journal of Brand Management · 2017 · 162 citations · Full text

Business, Marketing, Marketing Management +14

Determining customer satisfaction and loyalty from a value co-creation perspective

Herbert Woratschek, Chris Horbel, Bastian Popp · Service Industries Journal · 2019 · 136 citations

Business, Marketing, Marketing Management +10

We love to hate them! Social media-based anti-brand communities in professional football

Bastian Popp, Claas Christian Germelmann, Benjamin Jung · International Journal of Sports Marketing and Sponsorship · 2016 · 109 citations · Full text

Business, Marketing, Marketing Management +14

How context shapes value co-creation: spectator experience of sport events

Chris Horbel, Bastian Popp, Herbert Woratschek et al. · Service Industries Journal · 2016 · 107 citations · Full text

Management, Marketing, Strategic Management +11

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