Claas Christian Germelmann

Alexa, Can I Trust You? Exploring Consumer Paths to Trust in Smart Voice-Interaction Technologies

Jonas Foehr, Claas Christian Germelmann · Journal of the Association for Consumer Research · 2019 · 131 citations · Full text

Social Sciences, Marketing, Social Psychology +9

Dynamics and drivers of customer engagement: within the dyad and beyond

Julia A. Fehrer, Herbert Woratschek, Claas Christian Germelmann et al. · Journal of service management · 2018 · 124 citations

Business, Marketing, Marketing Management +9

We love to hate them! Social media-based anti-brand communities in professional football

Bastian Popp, Claas Christian Germelmann, Benjamin Jung · International Journal of Sports Marketing and Sponsorship · 2016 · 109 citations · Full text

Business, Marketing, Marketing Management +14

Co-destruction of value by spectators: the case of silent protests

Maximilian Stieler, Friederike Weismann, Claas Christian Germelmann · European Sport Management Quarterly · 2014 · 82 citations

Education, Social Psychology, Group Dynamics +8

Congruence and Incongruence in Thematic Advertisement–Medium Combinations: Role of Awareness, Fluency, and Persuasion Knowledge

Claas Christian Germelmann, Jean-Luc Herrmann, Mathieu Kacha et al. · Journal of Advertising · 2020 · 81 citations · Full text

Business, Marketing, Psychology +17