Mathieu Kacha

Statistics

Publications

Citations

301

H-Index

Active since

2011

Affiliations

Centre Européen de Recherche en Economie Financière et Gestion des Entreprises(Current)

Université de Lorraine

UCLouvain

Mathieu Kacha is an author at Centre Européen de Recherche en Economie Financière et Gestion des Entreprises specializing in marketing, business, and brand management.

ORCID

Publications per year

2011–2022

Publications

Congruence and Incongruence in Thematic Advertisement–Medium Combinations: Role of Awareness, Fluency, and Persuasion Knowledge

Claas Christian Germelmann, Jean-Luc Herrmann, Mathieu Kacha et al. · Journal of Advertising · 2020 · 81 citations · Full text

Business, Marketing, Psychology +17

Consumer consideration of sponsor brands they do not remember

Jean-Luc Herrmann, Björn Walliser, Mathieu Kacha · International Journal of Advertising · 2011 · 61 citations

Business, Marketing, Psychology +17

The effectiveness of brand placements: A meta-analytic synthesis

Barry J. Babin, Jean-Luc Herrmann, Mathieu Kacha et al. · International Journal of Research in Marketing · 2021 · 50 citations

Business, Marketing, Marketing Management +12

“I support your team, support me in turn!”

Jean-Luc Herrmann, Mathieu Kacha, Christian Derbaix · Journal of Business Research · 2015 · 49 citations

Management, Organization Studies, Organizational Behavior +10

Implicit sponsorship effects for a prominent brand

Jean-Luc Herrmann, Olivier Corneille, Christian Derbaix et al. · European Journal of Marketing · 2014 · 26 citations

Business, Marketing, Marketing Management +14

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