Concepedia

Author

Mathieu Kacha

Université de LorraineORCID

Also Known As

Kacha, Mathieu, Mathieu Kacha, Peiyao Cheng

101

Publications

318

Citations

7

H-Index

39

Concepts

All Affiliations

Université de LorraineCentre Européen de Recherche en Economie Financière et Gestion des EntreprisesUCLouvain
MK

About

Mathieu Kacha is an author at Université de Lorraine specializing in marketing, management, and advertising.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

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2

Business

2

2

70

3

Arts

1

1

74

4

Health Sciences

1

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12

5

Behavioral Sciences

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26

Mathieu Kacha

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7

Publications

284

Citations

7

H-Index

YearCitations

Congruence and Incongruence in Thematic Advertisement–Medium Combinations: Role of Awareness, Fluency, and Persuasion Knowledge

Claas Christian Germelmann, Jean-Luc Herrmann, Mathieu Kacha,

Journal of Advertising

2020

74

Consumer consideration of sponsor brands they do not remember

Jean-Luc Herrmann, Björn Walliser, Mathieu Kacha

International Journal of Advertising

2011

61

“I support your team, support me in turn!”

Jean-Luc Herrmann, Mathieu Kacha, Christian Derbaix

Journal of Business Research

2015

49

The effectiveness of brand placements: A meta-analytic synthesis

Barry J. Babin, Jean-Luc Herrmann, Mathieu Kacha,

International Journal of Research in Marketing

2021

44

Implicit sponsorship effects for a prominent brand

Jean-Luc Herrmann, Olivier Corneille, Christian Derbaix,

European Journal of Marketing

2014

26

Expressions of the past: A practice-based approach of brand longevity visual translation in advertising

Fabien Pecot, Franck Celhay, Mathieu Kacha,

Journal of Business Research

2022

18

An experimental study of the effect of packaging colour on children's evaluation of packaging and attitude towards the brand

Nora Bezaz, Mathieu Kacha

International Journal of Retail & Distribution Management

2021

12

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