Björn Walliser

Statistics

Publications

Citations

584

H-Index

Active since

1997

Affiliations

Centre Européen de Recherche en Economie Financière et Gestion des Entreprises(Current)

ICN Business School

Université de Lorraine

ESSCA School of Management

Björn Walliser is an author at Centre Européen de Recherche en Economie Financière et Gestion des Entreprises specializing in business, international business, and marketing.

Publications per year

1997–2014

Publications

An international review of sponsorship research: extension and update

Björn Walliser · International Journal of Advertising · 2003 · 409 citations

Management, Marketing, Marketing Management +9

Consumer consideration of sponsor brands they do not remember

Jean-Luc Herrmann, Björn Walliser, Mathieu Kacha · International Journal of Advertising · 2011 · 61 citations

Business, Marketing, Psychology +17

Capturing institutional home country conditions for exporting SMEs

Raluca Mogos Descotes, Björn Walliser, Hartmut H. Holzmüller et al. · Journal of Business Research · 2011 · 33 citations

Business, Business Economics, International Business +12

Implicit sponsorship effects for a prominent brand

Jean-Luc Herrmann, Olivier Corneille, Christian Derbaix et al. · European Journal of Marketing · 2014 · 26 citations

Business, Marketing, Marketing Management +14

Foreign market-related knowledge absorption and the international financial performance of SMEs

Raluca Mogos Descotes, Björn Walliser · Management international · 2013 · 16 citations · Full text

Management, International Business, Knowledge Management +17

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