Concepedia

Author

Björn Walliser

ICN Business School

Also Known As

B. Walliser, Bjorn Walliser, Björn WALLISER, Björn Walliser, Walliser, B., Walliser, Björn

95

Publications

746

Citations

11

H-Index

43

Concepts

All Affiliations

ICN Business SchoolUniversité de LorraineESSCA School of Management
BW

About

Björn Walliser is an author at ICN Business School specializing in business, international business, and management.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

6

6

508

2

Management

5

5

475

3

Economics

2

2

49

4

Behavioral Sciences

1

1

26

5

Finance

1

1

16

Björn Walliser

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8

Publications

580

Citations

8

H-Index

YearCitations

An international review of sponsorship research: extension and update

Björn Walliser

International Journal of Advertising

2003

405

Consumer consideration of sponsor brands they do not remember

Jean-Luc Herrmann, Björn Walliser, Mathieu Kacha

International Journal of Advertising

2011

61

Capturing institutional home country conditions for exporting SMEs

Raluca Mogos Descotes, Björn Walliser, Hartmut H. Holzmüller,

Journal of Business Research

2011

33

Implicit sponsorship effects for a prominent brand

Jean-Luc Herrmann, Olivier Corneille, Christian Derbaix,

European Journal of Marketing

2014

26

Foreign market-related knowledge absorption and the international financial performance of SMEs

Raluca Mogos Descotes, Björn Walliser

Management international

2013

16

Capturing the Relevant Institutional Profile for Exporting SMEs: Empirical Evidence from France and Romania

Raluca Mogos Descotes, Björn Walliser, Xiaoling Guo

International management review

2007

16

The process of export information exploitation in French and Romanian SMEs

Raluca Mogos Descotes, Björn Walliser

Journal of Small Business and Enterprise Development

2011

12

A Comparison of the Effectiveness of Perimeter and Outdoor Advertising

Björn Walliser

Asia-Australia Marketing Journal

1997

11

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