Concepedia
Statistics
Publications
17
Citations
725
H-Index
15
Active since
1989
Affiliations
TU Dortmund University(Current)
Vienna University of Economics and Business
La Trobe University
Ohio University
University of Newcastle Australia
Hartmut H. Holzmüller is an author at TU Dortmund University specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessTradeConsumer ResearchInternational BusinessInternational MarketingGlobal StrategyEconomicsBusiness Strategy
Publications per year
1989–2019
Customer solutions in the capital goods industry: Examining the impact of the buying center
Alke Töllner, Markus Blut, Hartmut H. Holzmüller · Industrial Marketing Management · 2011 · 90 citations
Customer Experience, Customer Satisfaction, Management +13
Structural Modeling of Success Factors in Exporting: Cross-Validation and Further Development of an Export Performance Model
Hartmut H. Holzmüller, Barbara Stöttinger · Journal of International Marketing · 1996 · 81 citations
Customer Satisfaction, Tourism Performance, International Economics +23
Delphi study about the future of B2B marketplaces in Germany
Hartmut H. Holzmüller, Jan Schlüchter · Electronic Commerce Research and Applications · 2002 · 67 citations
Electronic Marketplace, Business-to-business Research, B2b Marketplaces +9
Food packaging cues influence taste perception and increase effort provision for a recommended snack product in children
Laura Enax, Bernd Weber, Maren Ahlers et al. · Frontiers in Psychology · 2015 · 60 citations · Full text
Nutrition, Consumer Research, Sensory Science +20
Cross-National Stability of an Export Performance Model -- A Comparative Study of Austria and the US
Barbara Stöttinger, Hartmut H. Holzmüller · Management International Review · 2001 · 54 citations
Productivity, Economics, Open Economy Macroeconomics +14
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