Publication | Closed Access
Customer solutions in the capital goods industry: Examining the impact of the buying center
90
Citations
59
References
2011
Year
Customer ExperienceCustomer SatisfactionManagementBusinessConsumer ResearchCustomer SolutionsCapital Goods IndustryBusiness StrategyMarketing ManagementSupply Chain ManagementService CompetitionCustomer Relationship ManagementCustomer InvolvementMarketingMarketing StrategyBuying Center
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