Concepedia

Alke Töllner

AT

Statistics

Publications

1

Citations

90

H-Index

1

Active since

2011

Affiliations

TU Dortmund University(Current)

Alke Töllner is an author at TU Dortmund University specializing in customer relationship management, business, and customer satisfaction.

Top concepts

BusinessMarketingManagementBusiness StrategyConsumer ResearchMarketing StrategyMarketing ManagementCustomer SatisfactionSupply Chain ManagementCustomer Relationship Management

Publications per year

2011–2011

1

Publications

1

Customer solutions in the capital goods industry: Examining the impact of the buying center

Alke Töllner, Markus Blut, Hartmut H. Holzmüller · Industrial Marketing Management · 2011 · 90 citations

Customer Experience, Customer Satisfaction, Management +13

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