Concepedia
Statistics
Publications
7
Citations
349
H-Index
Active since
2011
Affiliations
Université de Lorraine(Current)
Centre Européen de Recherche en Economie Financière et Gestion des Entreprises
UCLouvain
University of Mississippi
Jean-Luc Herrmann is an author at Université de Lorraine specializing in marketing, business, and consumer behavior.
Publications per year
2011–2021
Congruence and Incongruence in Thematic Advertisement–Medium Combinations: Role of Awareness, Fluency, and Persuasion Knowledge
Claas Christian Germelmann, Jean-Luc Herrmann, Mathieu Kacha et al. · Journal of Advertising · 2020 · 81 citations · Full text
Business, Marketing, Psychology +17
Consumer consideration of sponsor brands they do not remember
Jean-Luc Herrmann, Björn Walliser, Mathieu Kacha · International Journal of Advertising · 2011 · 61 citations
The effectiveness of brand placements: A meta-analytic synthesis
Barry J. Babin, Jean-Luc Herrmann, Mathieu Kacha et al. · International Journal of Research in Marketing · 2021 · 50 citations
Business, Marketing, Marketing Management +12
“I support your team, support me in turn!”
Jean-Luc Herrmann, Mathieu Kacha, Christian Derbaix · Journal of Business Research · 2015 · 49 citations
Management, Organization Studies, Organizational Behavior +10
Science is about corroborating empirical evidence, even in academic business research journals
Barry J. Babin, David J. Ortinau, Jean-Luc Herrmann et al. · Journal of Business Research · 2020 · 45 citations · Full text
Education, Data Science, Nature Of Science +9
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