Science is about corroborating empirical evidence, even in academic business research journals

Estimating the reproducibility of psychological science

Science · 2015 · 8.7K citations · Full text

Public Health, Behavioral Sciences, Psychology +17

Consumer perceived value: The development of a multiple item scale

Jill Sweeney, Geoffrey N. Soutar · Journal of Retailing · 2001 · 6.4K citations

Business, Marketing, Marketing Management +11

Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

Barry J. Babin, William R. Darden, Mitch Griffin · Journal of Consumer Research · 1994 · 5.9K citations

Business, Marketing, Marketing Management +17

Developing and Validating Trust Measures for e-Commerce: An Integrative Typology

D. Harrison McKnight, Vivek Choudhury, Charles J. Kacmar · Information Systems Research · 2002 · 5.3K citations

Business, Information Technology, Management Information Systems +13

Marketing Research: Methodological Foundations

Carl E. Ferguson, Amin El-Dirghami, Gilbert A. Churchill · Journal of Marketing Research · 1977 · 4.4K citations

Business, Marketing, Marketing Management +9