Concepedia

Raluca Mogos Descotes

RM

Statistics

Publications

7

Citations

169

H-Index

7

Active since

2007

Affiliations

Université Catholique de Lille(Current)

ESSCA School of Management

Université de Lille

Centre Européen de Recherche en Economie Financière et Gestion des Entreprises

Institut d'Economie Scientifique Et de Gestion

Raluca Mogos Descotes is an author at Université Catholique de Lille specializing in business, international business, and marketing management.

Publications per year

2007–2015

7

Publications

7

Brand name substitution and brand equity transfer

Véronique Pauwels Delassus, Raluca Mogos Descotes · Journal of Product & Brand Management · 2012 · 45 citations

Business, Marketing, Marketing Management +14

Capturing institutional home country conditions for exporting SMEs

Raluca Mogos Descotes, Björn Walliser, Hartmut H. Holzmüller et al. · Journal of Business Research · 2011 · 33 citations

Business, Business Economics, International Business +12

Brand name change: Can trust and loyalty be transferred?

Véronique Pauwels-Delassus, Raluca Mogos Descotes · Journal of Brand Management · 2013 · 26 citations

Business, Marketing, Marketing Management +12

The impact of consumer resistance to brand substitution on brand relationship

Raluca Mogos Descotes, Véronique Pauwels-Delassus · Journal of Consumer Marketing · 2015 · 21 citations

Business, Marketing, Marketing Management +9

Foreign market-related knowledge absorption and the international financial performance of SMEs

Raluca Mogos Descotes, Björn Walliser · Management international · 2013 · 16 citations · Full text

Management, International Business, Knowledge Management +17

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