Concepedia

Véronique Pauwels-Delassus

VP

Statistics

Publications

3

Citations

140

H-Index

3

Active since

2013

Affiliations

Institut d'Economie Scientifique Et de Gestion(Current)

Université Catholique de Lille

Université de Lille

Centre National de la Recherche Scientifique

Véronique Pauwels-Delassus is an author at Institut d'Economie Scientifique Et de Gestion specializing in business, customer loyalty, and marketing.

Publications per year

2013–2020

3

Publications

3

Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation

Valérie Swaen, Nathalie Demoulin, Véronique Pauwels-Delassus · Journal of Business Research · 2020 · 93 citations · Full text

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Brand name change: Can trust and loyalty be transferred?

Véronique Pauwels-Delassus, Raluca Mogos Descotes · Journal of Brand Management · 2013 · 26 citations

, , +12

The impact of consumer resistance to brand substitution on brand relationship

Raluca Mogos Descotes, Véronique Pauwels-Delassus · Journal of Consumer Marketing · 2015 · 21 citations

, , +9

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