Concepedia

Georg Fassott

GF

6

Publications

745

Citations

6

H-Index

2004

Active since

Affiliations

University of Kaiserslautern(Current)

Saint Louis University

California State University, Chico

Universidade Nova de Lisboa

Georg Fassott is an author at University of Kaiserslautern specializing in management, consumer research, and interactive marketing.

Top concepts

Publications per year

2004–2016

6

Publications

6

Testing moderating effects in PLS path models with composite variables

Georg Fassott, Jörg Henseler, Pedro S. Coelho · Industrial Management & Data Systems · 2016 · 225 citations · Full text

, , +12

Understanding international web site usage

Nitish Singh, Georg Fassott, Mike Chen‐ho Chao et al. · International Marketing Review · 2006 · 159 citations

, , +26

Testing Moderating Effects in PLS Path Models: An Illustration of Available Procedures

Jörg Henseler, Georg Fassott, Vincenzo Esposito Vinzi et al. · Data Archiving and Networked Services (DANS) · 2010 · 139 citations

, , +11

Analysing quadratic effects of formative constructs by means of variance-based structural equation modelling

Jörg Henseler, Georg Fassott, Theo K. Dijkstra et al. · European Journal of Information Systems · 2011 · 118 citations · Full text

A cross‐cultural analysis of German, Chinese and Indian consumers' perception of web site adaptation

Nitish Singh, Georg Fassott, Hongxin Zhao et al. · Journal of Consumer Behaviour · 2006 · 94 citations

, , +26

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