Co-producing with consumers: how varying levels of control and co-production impact affect

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations

Business, Marketing, Marketing Management +7

Harvard business review

Journal of the American Dietetic Association · 1993 · 12.1K citations

A Theory of Psychological Reactance

E. Paul Torrance, Jack W. Brehm · The American Journal of Psychology · 1968 · 4.9K citations

Social Sciences, Behavioral Sciences, Psychology +5

Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters

Matthew L. Meuter, Amy L. Ostrom, Robert I. Roundtree et al. · Journal of Marketing · 2000 · 2.9K citations

Business, Marketing, Marketing Management +17