Concepedia

Na Young Lee

NY

5

Publications

155

Citations

5

H-Index

2016

Active since

Affiliations

University of Tennessee at Knoxville(Current)

University of Dayton

Na Young Lee is an author at University of Tennessee at Knoxville specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementSocial InfluenceConsumer BehaviorConsumer ResearchArtsProductivityCo-productionSocial Behavior

Publications per year

2016–2023

5

Publications

5

Hey big spender! A golden (color) atmospheric effect on tipping behavior

Na Young Lee, Stephanie Noble, Dipayan Biswas · Journal of the Academy of Marketing Science · 2016 · 86 citations

Behavioral Sciences, Performance Studies, Social Behavior +4

Exploring antecedents and outcomes of salesperson change agility: a social exchange theory perspective

Ashish Kalra, Na Young Lee, Riley Dugan · The Journal of Marketing Theory and Practice · 2023 · 20 citations

Co-producing with consumers: how varying levels of control and co-production impact affect

Jennifer L. Stevens, Carol L. Esmark, Stephanie Noble et al. · Marketing Letters · 2017 · 18 citations

Productivity, Consumer Decision Making, Consumer Culture +9

Feeling anxious: The dark side of checkout charity solicitations

Adam Hepworth, Na Young Lee, Alex R. Zablah · Journal of Business Research · 2021 · 16 citations

Dark Side, Behavioral Decision Making, Altruism +3

So distant, yet useful: The impact of distal stories on customers’ service expectations

Na Young Lee, Stephanie Noble, Alex R. Zablah · Journal of Business Research · 2020 · 15 citations

Customer Experience, Customer Satisfaction, Service Research +8

Rows per page

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