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Counting blessings versus burdens: An experimental investigation of gratitude and subjective well-being in daily life.

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Social Sciences, Behavioral Sciences, Psychology +14

The Role of Emotions in Marketing

Richard P. Bagozzi, Mahesh Gopinath, Prashanth U. Nyer · Journal of the Academy of Marketing Science · 1999 · 3.2K citations

Business, Marketing, Marketing Management +10

The Nature and Determinants of Customer Expectations of Service

Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman · Journal of the Academy of Marketing Science · 1993 · 2.7K citations

Business, Marketing, Marketing Management +12

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Business, Marketing, Marketing Management +14

Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach

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Business, Marketing, Social Psychology +11