A Conceptual Service Quality Map: The Value of a Wide Opened Perspective

Claudio Baccarani, Marta Maria Ugolini, Angelo Bonfanti

Toulon-Verona Conference "Excellence in Services" · 2010 · 20 citations · 34 references

Concepts

Abstract

This paper considers the main models concerning service quality management in order to develop synergies among them, thus arriving at the construction of a more general and comprehensive service quality model. Such a model is useful not only for managerial control purposes (how to evaluate qualitative problems perceived by customers and quality gaps within the company), but also for strategic analysis.

References

34