Concepedia

Marta Maria Ugolini

MM

Statistics

Publications

14

Citations

399

H-Index

13

Active since

2010

Affiliations

University of Verona(Current)

University of Bergamo

The University of Sydney

Marta Maria Ugolini is an author at University of Verona specializing in marketing, management, and marketing management.

Publications per year

2010–2022

14

Publications

14

Accommodation prices on Airbnb: effects of host experience and market demand

Francesca Magno, Fabio Cassia, Marta Maria Ugolini · The TQM Journal · 2018 · 84 citations

Management, Business Economics, Economics +8

The effects of goods-related and service-related B2B brand images on customer loyalty

Fabio Cassia, Nicola Cobelli, Marta Maria Ugolini · Journal of Business and Industrial Marketing · 2017 · 47 citations

Business, Marketing, Marketing Management +12

Active ageing of elderly consumers: insights and opportunities for future business strategies

Gianluigi Guido, Marta Maria Ugolini, Andrea Sestino · SN Business & Economics · 2022 · 42 citations · Full text

Education, Marketing, Marketing Management +13

The Perceptions of Italian Farmers’ Market Shoppers and Strategic Directions for Customer-Company-territory Interaction (CCTI)

Fabio Cassia, Marta Maria Ugolini, Angelo Bonfanti et al. · Procedia - Social and Behavioral Sciences · 2012 · 34 citations · Full text

Agriculture, Agricultural Economics, Marketing +8

Exploring city image: residents’ versus tourists’ perceptions

Fabio Cassia, Vania Vigolo, Marta Maria Ugolini et al. · The TQM Journal · 2018 · 33 citations

Management, Tourism Management, Urban Studies +15

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