Journal of Business Research · 2006 · 399 citations · 20 references
BusinessBehavioral SciencesSocial PsychologyConsumer BehaviorSocial InfluenceBehavioral Decision-makingConsumer Decision-makingConsumer InvolvementConsumer TheoryDemand TheoryImpulse BuyingConsumer Behavior AnalysisConsumer Buying BehaviorImpulse Buying TendencyImpulse Purchase BehaviorImpulsive Buying
20
Dennis W. Rook · Journal of Consumer Research · 1987 · 2K citations
Business, Marketing, Psychology +15