SSRN Electronic Journal · 2012 · 19 citations · 15 references
BusinessEvolutionary BiologyMarketingBrand ManagementEvolutionary TheoryMarketing StrategyBrand DifferentiationBrand EquityBrand IdentityBrand StrategyCorporate BrandingStrategic Brand ManagementBrand ProliferationCorporate Brand StrategyCorporate RebrandingNatural Selection SignaturesProduct RebrandingRebrandingRebranding StrategyStrategic Rebranding
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Principles of corporate rebranding
Bill Merrilees, Dale Miller · European Journal of Marketing · 2008 · 189 citations