Helen Stuart

Towards a definitive model of the corporate identity management process

Helen Stuart · Corporate Communications An International Journal · 1999 · 195 citations

Management, Organization Studies, Strategy +13

Corporate makeovers: Can a hyena be rebranded?

Helen Stuart, Laurent Muzellec · Journal of Brand Management · 2004 · 180 citations

Business, Marketing Management, Brand Management +2

Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century

John M.T. Balmer, Helen Stuart, Stephen A. Greyser · California Management Review · 2009 · 118 citations

Business, Strategic Management, Strategy +14

Corporate Branding in Marketspace

Helen Stuart, Colin Jones · Corporate Reputation Review · 2004 · 63 citations · Full text

Business, Marketing, Marketing Management +12

Employee Identification with the Corporate Identity - Issues and Implications

Helen Stuart · International Studies of Management and Organization · 2002 · 60 citations

Management, Organization Studies, Organizational Behavior +16