Concepedia

Mary Lambkin

ML

Statistics

Publications

21

Citations

2.3K

H-Index

20

Active since

1988

Affiliations

University College Dublin(Current)

École Supérieure de Commerce de Rennes

Dublin City University

Business France

ESSCA School of Management

Mary Lambkin is an author at University College Dublin specializing in business, marketing, and marketing management.

Publications per year

1988–2021

21

Publications

21

Order of entry and performance in new markets

Mary Lambkin · Strategic Management Journal · 1988 · 425 citations

Business, Strategic Management, Strategy +17

Corporate rebranding: destroying, transferring or creating brand equity?

Laurent Muzellec, Mary Lambkin · European Journal of Marketing · 2006 · 341 citations

Business, Marketing, Marketing Management +17

Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle

Mary Lambkin, George S. Day · Journal of Marketing · 1989 · 298 citations

Social Sciences, Economics, Strategy +17

Two-sided Internet platforms: A business model lifecycle perspective

Laurent Muzellec, Sébastien Ronteau, Mary Lambkin · Industrial Marketing Management · 2015 · 264 citations · Full text

Business, Information Systems, Management Information Systems +13

Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle

Mary Lambkin, George S. Day · Journal of Marketing · 1989 · 143 citations

Social Sciences, Economics, Strategy +17

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