Concepedia

Rebranding

Rebranding is a strategic process within brand identity design wherein an organization重新defines its brand elements—such as name, logo, visual identity, or messaging—to distinguish itself in the marketplace, typically in response to evolving market conditions, organizational change, or a need to reshape stakeholder perception.

118

Publications

5.4K

Citations

213

Authors

142

Institutions

Publications per year

2017–2026

41

Parents

Publications

118

Corporate rebranding: destroying, transferring or creating brand equity?

Laurent Muzellec, Mary Lambkin · European Journal of Marketing · 2006 · 341 citations

, , +17

IC identification circuit using device mismatch

K. Lofstrom, W.R. Daasch, D. Taylor · 2002 · 287 citations

, , +17

Olympic Cities: Regeneration, City Rebranding and Changing Urban Agendas

John R. Gold, Margaret M. Gold · Geography Compass · 2008 · 286 citations

, , +13

Metaverse or Simulacra? Roblox, Minecraft, Meta and the turn to virtual reality for education, socialisation and work

Asher Rospigliosi · Interactive Learning Environments · 2022 · 248 citations · Full text

, , +14

Branding a memorable destination experience. The case of ‘Brand Canada’

Simon Hudson, J. R. Brent Ritchie · International Journal of Tourism Research · 2009 · 221 citations · Full text

, , +16

1–5 of 118

Authors

213

  1. LM
    Laurent Muzellec

    University College Dublin, Ireland

    4 publications · 559 citations

    4

    h-index

  2. AT
    Alexander Tevi

    Pan-Atlantic University, Nigeria

    3 publications · 43 citations

    3

    h-index

  3. AS
    Antonio S. Williams

    Indiana University Bloomington, United States

    3 publications · 60 citations

    3

    h-index

  4. OO
    Olutayo Otubanjo

    Pan-Atlantic University, Nigeria

    3 publications · 105 citations

    3

    h-index

  5. WL
    Wendy Lomax

    Kingston University, United Kingdom

    3 publications · 98 citations

    3

    h-index

1–5 of 213

Institutions

142

  1. Pan-Atlantic University

    Lagos, Nigeria

    4 h-index

    6 publications

    148 citations

  2. University College Dublin

    Dublin, Ireland

    4 h-index

    5 publications

    824 citations

  3. London Metropolitan University

    London, United Kingdom

    2 h-index

    4 publications

    352 citations

  4. Edinburgh Napier University

    Edinburgh, United Kingdom

    2 h-index

    3 publications

    89 citations

  5. Bournemouth University

    Poole, United Kingdom

    2 h-index

    2 publications

    95 citations

  6. Centre de REcherche En Gestion des Organisations

    Dijon, France

    2 h-index

    2 publications

    45 citations

  7. Australian Catholic University

    Brisbane, Australia

    2 h-index

    2 publications

    64 citations

  8. University of Liverpool

    Liverpool, United Kingdom

    2 h-index

    2 publications

    73 citations

1–8 of 142

Venues

  1. Journal of Product & Brand Management

    5 publications · 127 citations

    5

    h-index

  2. Journal of Brand Management

    4 publications · 119 citations

    4

    h-index

  3. Journal of Business Strategy

    4 publications · 174 citations

    3

    h-index

  4. Journal of Marketing Research

    2 publications · 89 citations

    2

    h-index

  5. Mediterranean Journal of Social Sciences

    2 publications · 23 citations

    2

    h-index

1–5