Concepedia
Statistics
Publications
9
Citations
183
H-Index
Active since
2008
Affiliations
Pan-Atlantic University(Current)
Nigerian Institute of International Affairs
Olutayo Otubanjo is an author at Pan-Atlantic University specializing in business, brand management, and marketing.
Publications per year
2008–2013
Leveraging Rebranding of ‘Unattractive’ Nation Brands to Stimulate Post-Disaster Tourism
Olusanmi C. Amujo, Olutayo Otubanjo · Tourist Studies · 2012 · 75 citations
Management, Marketing, Marketing Management +16
Understanding Corporate Re-Branding: An Evolution Theory Perspective
Alexander Tevi, Olutayo Otubanjo · SSRN Electronic Journal · 2012 · 19 citations · Full text
Business, Evolutionary Biology, Marketing +17
Employer Branding: Moulding Desired Perceptions in Current and Potential Employees
Tosin Oladipo, Jeremiah Iyamabo, Olutayo Otubanjo · Journal of Management and Sustainability · 2013 · 17 citations · Full text
Business, Human Resource Management, Marketing +9
Conceptualising the notion of corporate brand covenant
Olutayo Otubanjo, Temi Abimbola, Olusanmi C. Amujo · Journal of Product & Brand Management · 2010 · 15 citations
Business, Marketing, Brand Management +8
Theorising the Interconnectivity between Corporate Social Responsibility (CSR) and Corporate Identity
Olutayo Otubanjo · Journal of Management and Sustainability · 2012 · 12 citations · Full text
Business, Accountancy, Strategic Management +13
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