Concepedia

Temi Abimbola

TA

13

Publications

1.1K

Citations

12

H-Index

2001

Active since

Affiliations

University of Warwick(Current)

Temi Abimbola is an author at University of Warwick specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementBrand EquityBrand AwarenessBrand ManagementBrand StrategyBrand DevelopmentBrandingStrategic Management

Publications per year

2001–2014

13

Publications

13

Conceptualising and Measuring the Equity of Online Brands

George Christodoulides, Leslie de Chernatony, Olivier Furrer et al. · Journal of Marketing Management · 2006 · 232 citations

The effects of entrepreneurial marketing on born global performance

Temi Abimbola · International Marketing Review · 2009 · 200 citations

International Entrepreneurship, Entrepreneurship, Internationalization +20

Branding as a Competitive Strategy for Demand Management in SMEs

Temi Abimbola · Journal of Research in Marketing and Entrepreneurship · 2001 · 159 citations

Brand Strategy, Brand Loyalty, Successful Brand +18

Brand, organisational identity and reputation in SMEs: an overview

Temi Abimbola, Christine Vallaster · Qualitative Market Research An International Journal · 2007 · 145 citations

Brand Strategy, Entrepreneurship, Organisation Identity +16

Brand, organization identity and reputation: SMEs as expressive organizations

Temi Abimbola · Qualitative Market Research An International Journal · 2007 · 133 citations

Brand Strategy, Entrepreneurship, Reputation Building +16

Rows per page

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