Concepedia

Alexander Tevi

AT

Statistics

Publications

4

Citations

61

H-Index

4

Active since

2012

Affiliations

Pan-Atlantic University(Current)

Alexander Tevi is an author at Pan-Atlantic University specializing in business, marketing, and corporate branding.

Publications per year

2012–2018

4

Publications

4

Understanding Corporate Re-Branding: An Evolution Theory Perspective

Alexander Tevi, Olutayo Otubanjo · SSRN Electronic Journal · 2012 · 19 citations · Full text

Business, Evolutionary Biology, Marketing +17

How Rhetoric Theory Informs the Creative Advertising Development Process

Alexander Tevi, Scott Koslow · Journal of Advertising Research · 2018 · 18 citations

Business, Communication, Marketing +13

The Effect of Multiple Rebranding on Customer Loyalty in Nigerian Mobile Telephony

Alexander Tevi · International Journal of Marketing Studies · 2013 · 13 citations · Full text

Business, Marketing, Marketing Management +16

Understanding Corporate Rebranding: An Evolution Theory Perspective

Alexander Tevi, Olutayo Otubanjo · International Journal of Marketing Studies · 2013 · 11 citations · Full text

Business, Marketing, Brand Management +7

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