Journal of Business Research · 2009 · 307 citations · 45 references
ManagementMarketingMarketing ManagementCompetitive AdvantageMarketing StrategyStrategic MarketingCapability DevelopmentOrganizational CapabilitiesOrganizational StrategyStrategic Performance ManagementCapability-based ViewCommunication CapabilitiesMarketing CapabilitiesOrganizational Performance Assessment
45
Firm Resources and Sustained Competitive Advantage
Jay B. Barney · Journal of Management · 1991 · 45.6K citations
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations