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How does CRM technology transform into organizational performance? A mediating role of marketing capability

Total Quality ManagementCustomer SatisfactionPerformance ManagementMediating RoleOrganizational CommunicationDigital MarketingManagement EffectivenessManagementBusinessCrm Technology TransformBusiness StrategyMarketing ManagementManagerial CapabilityCustomer Relationship ManagementStrategic ManagementMarketingMarketing Capability