Seoil Chaiy

How does CRM technology transform into organizational performance? A mediating role of marketing capability

Woojung Chang, Jeong Eun Park, Seoil Chaiy · Journal of Business Research · 2009 · 307 citations

Management, Marketing, Marketing Management +11

Frequency of CRM implementation activities: a customer‐centric view

Molan Kim, Jeong Eun Park, Alan J. Dubinsky et al. · Journal of Services Marketing · 2012 · 72 citations

Business, Marketing, Consumer Behavior +8

Why Do Firms Enter a New Product Market? A Two‐Dimensional Framework for Market Entry Motivation and Behavior

Namwoon Kim, Sungwook Min, Seoil Chaiy · Journal of Product Innovation Management · 2014 · 25 citations

Business, Strategic Management, Strategy +10

MEDIATING EFFECTS OF TRIAL AND LEARNING ON INVOLVEMENT‐ASSOCIATED CHARACTERISTICS

C. Whan Park, Henry Assael, Seoil Chaiy · Journal of Consumer Marketing · 1987 · 10 citations

Business, Marketing, Marketing Management +13