Concepedia
Statistics
Publications
4
Citations
411
H-Index
Active since
1987
Affiliations
Korea University(Current)
Ewha Womans University
Seoil Chaiy is an author at Korea University specializing in management, marketing, and business.
Top concepts
BusinessMarketingManagementStrategic ManagementCustomer SatisfactionBusiness StrategyCustomer Relationship ManagementLearningStrategyEducation
Publications per year
1987–2014
How does CRM technology transform into organizational performance? A mediating role of marketing capability
Woojung Chang, Jeong Eun Park, Seoil Chaiy · Journal of Business Research · 2009 · 304 citations
Total Quality Management, Customer Satisfaction, Performance Management +14
Frequency of CRM implementation activities: a customer‐centric view
Molan Kim, Jeong Eun Park, Alan J. Dubinsky et al. · Journal of Services Marketing · 2012 · 72 citations
Customer Satisfaction, Crm Implementation Activities, Management +16
Why Do Firms Enter a New Product Market? A Two‐Dimensional Framework for Market Entry Motivation and Behavior
Namwoon Kim, Sungwook Min, Seoil Chaiy · Journal of Product Innovation Management · 2014 · 25 citations
Innovation Adoption, Two‐dimensional Framework, New Product Market +20
MEDIATING EFFECTS OF TRIAL AND LEARNING ON INVOLVEMENT‐ASSOCIATED CHARACTERISTICS
C. Whan Park, Henry Assael, Seoil Chaiy · Journal of Consumer Marketing · 1987 · 10 citations
Customer Satisfaction, Product Trial, Consumer Study +16
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