Journal of the Academy of Marketing Science · 1996 · 1.9K citations · 24 references
BusinessMarketing ManagementRetail ManagementPerformance MeasurementRetail MarketingRetail Service ManagementCustomer Experience ManagementCustomer Performance MeasurementCustomer SatisfactionCustomer Service ManagementCustomer Service PerformanceService QualityCustomer Service MeasurementRetail Service QualityRetail Service Quality DevelopmentService Quality IndicatorsService Quality ModelsService Quality PerceptionStore Performance Measurement
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Journal of the American Dietetic Association · 1993 · 18.3K citations
Measuring Service Quality: A Reexamination and Extension
J. Joseph Cronin, Steven A. Taylor · Journal of Marketing · 1992 · 8.9K citations
Zero defections: quality comes to services.
Frederick F. Reichheld, W. Earl Sasser · PubMed · 1990 · 5.3K citations