Concepedia

Exploring the dynamics of antecedents to consumer–brand identification with a new brand

Son K. Lam, Michael Ahearne, Ryan Mullins, Babak Hayati, Niels Schillewaert

Journal of the Academy of Marketing Science · 2012 · 282 citations · 75 references

DOI

Concepts

References

75

Harvard business review

Journal of the American Dietetic Association · 1994 · 46.5K citations

A theory of human motivation.

Abraham H. Maslow · Psychological Review · 1943 · 20.4K citations

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Hierarchical Linear Models: Applications and Data Analysis Methods.

Nicholas T. Longford, Anthony S. Bryk, Stephen W. Raudenbush · Contemporary Sociology A Journal of Reviews · 1993 · 18.9K citations

, , +14

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations

, , +7

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

, , +17