Babak Hayati

Exploring the dynamics of antecedents to consumer–brand identification with a new brand

Son K. Lam, Michael Ahearne, Ryan Mullins et al. · Journal of the Academy of Marketing Science · 2012 · 282 citations

Business, Marketing, Marketing Management +14

Intrafunctional Competitive Intelligence and Sales Performance: A Social Network Perspective

Michael Ahearne, Son K. Lam, Babak Hayati et al. · Journal of Marketing · 2013 · 91 citations

Management, Marketing, Organization Studies +13

Sales force leadership during strategy implementation: a social network perspective

Babak Hayati, Yashar Atefi, Michael Ahearne · Journal of the Academy of Marketing Science · 2017 · 53 citations

Management, Leadership, Strategy +14

Indulgence versus Restraint: The Moderating Role of Cultural Differences on the Relationship between Corporate Social Performance and Corporate Financial Performance

Jieqiong Sun, Shijin Yoo, Jimi Park et al. · Journal of Global Marketing · 2018 · 50 citations

Business, International Business, Marketing +14

An Update of Real-World TV Advertising Tests

Ye Hu, Leonard M. Lodish, Abba Μ. Krieger et al. · Journal of Advertising Research · 2009 · 18 citations

Business, Marketing, Marketing Management +13