Incorporating balance of power in channel decision structure: Theory and empirical application

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

Business, Marketing, Marketing Management +17

The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review

Akshay R. Rao, Kent B. Monroe · Journal of Marketing Research · 1989 · 1.5K citations

Business, Marketing, Marketing Management +10

Price Competition in a Channel Structure with a Common Retailer

Sungchul Choi · Marketing Science · 1991 · 1K citations

Business, Business Economics, Economics +17

Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability

Francis Mulhern, Robert P. Leone · Journal of Marketing · 1991 · 242 citations

Business, Marketing Management, Retail Management +17

The Profit Benefits of Category Management

Michael J. Zenor · Journal of Marketing Research · 1994 · 142 citations

Business, Business Economics, Strategic Management +13