Concepedia
Statistics
Publications
5
Citations
190
H-Index
Active since
1994
Affiliations
University of Iowa(Current)
University at Buffalo, State University of New York
Suresh Divakar is an author at University of Iowa specializing in marketing management, business, and marketing.
Publications per year
1994–2005
Practice Prize Article—<i>CHAN4CAST</i>: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
Suresh Divakar, Brian T. Ratchford, Venkatesh Shankar · Marketing Science · 2005 · 100 citations
Management, Marketing, Marketing Management +16
Advances in random utility models report of the workshop on advances in random utility models duke invitational symposium on choice modeling behavior
Joël L. Horowitz, Denis Bolduc, Suresh Divakar et al. · Marketing Letters · 1994 · 31 citations
Business, Decision Sciences, Economics +9
BVAR as a category management tool: An illustration and comparison with alternative techniques
David J. Curry, Suresh Divakar, Sharat K. Mathur et al. · Journal of Forecasting · 1995 · 25 citations
Business, Marketing, Marketing Management +16
Size does matter: Analyzing brand-size competition using store level scanner data
Pankaj Kumar, Suresh Divakar · Journal of Retailing · 1999 · 21 citations
Business, Marketing, Marketing Management +13
Incorporating balance of power in channel decision structure: Theory and empirical application
Subir Bandyopadhyay, Suresh Divakar · Journal of Retailing and Consumer Services · 1999 · 13 citations
Management, Communication, Decision Sciences +11
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