Size does matter: Analyzing brand-size competition using store level scanner data

The theory and practice of econometrics

Journal of Macroeconomics · 1986 · 4.4K citations

Social Sciences, Business Economics, Economics +10

A Logit Model of Brand Choice Calibrated on Scanner Data

Peter M. Guadagni, John D. C. Little · Marketing Science · 1983 · 1.9K citations · Full text

Business, Economics, Marketing +17

Several Tests for Model Specification in the Presence of Alternative Hypotheses

Russell Davidson, James G. MacKinnon · Econometrica · 1981 · 1.8K citations

Social Sciences, Economics, Econometrics +12

Impact of Sales Promotions on when, what, and how Much to Buy

Journal of Marketing Research · 1988 · 975 citations

Business, Marketing, Marketing Management +16

Price-Induced Patterns of Competition

Robert C. Blattberg, Kenneth J. Wisniewski · Marketing Science · 1989 · 675 citations

Business, Marketing, Marketing Management +14