International Review on Public and Nonprofit Marketing · 2013 · 25 citations · 86 references
BusinessHigher EducationMarketingHigher Education AdministrationMarket SegmentationImage SegmentationSegment EvaluationSegmentation VariablesStudent SegmentationValue-based SegmentationWorkforce SegmentationAlumni IdentificationAlumni SegmentationPerceived Value MeasurementSegment DistinctivenessValue Perception Segmentation
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The partial least squares approach for structural equation modeling.
Wynne W. Chin · 1998 · 11.7K citations