Student Segmentation

Student Segmentation is a strategic enrollment management practice that classifies prospective or current students into distinct subgroups based on shared demographic, behavioral, or psychographic characteristics to enable targeted recruitment, retention, and academic support interventions.

148

Publications

6.4K

Citations

403

Authors

188

Institutions

Publications per year

2017–2026

46

Authors

403

  1. JE
    Jeff E. Hoyt

    Brigham Young University, United States

    3 publications · 216 citations

    3

    h-index

  2. MS
    Michael Scott Garver

    Central Michigan University, United States

    3 publications · 69 citations

    3

    h-index

  3. RL
    Richard L Divine

    Central Michigan University, United States

    3 publications · 69 citations

    3

    h-index

  4. JJ
    Jeroen J. G. van Merriënboer

    Maastricht University, Netherlands

    2 publications · 198 citations

    2

    h-index

  5. PR
    Peter Riley Bahr

    University of Michigan, United States

    2 publications · 126 citations

    2

    h-index

1–5 of 403

Venues

  1. Journal of Marketing for HIGHER EDUCATION

    11 publications · 656 citations

    11

    h-index

  2. Research in Higher Education

    5 publications · 392 citations

    5

    h-index

  3. The Journal of Higher Education

    JHE · 4 publications · 356 citations

    4

    h-index

  4. Journal of Travel & Tourism Marketing

    JTTM · 2 publications · 107 citations

    2

    h-index

  5. College and university

    2 publications · 102 citations

    2

    h-index

1–5