Concepedia

Value Perception Segmentation

Value Perception Segmentation is a consumer segmentation method that categorizes customers based on their subjective assessment of the worth of a product or service in relation to its cost, distinguishing itself from other segmentation approaches by focusing specifically on perceived value as the primary criterion for group differentiation.

3

Publications

348

Citations

7

Authors

4

Institutions

Publications per year

2017–2026

0

Parents

Publications

3

Organic consumers’ personal values research: Testing and validating the list of values (LOV) scale and implementing a value-based segmentation task

George Chryssohoidis, Athanassios Krystallis · Food Quality and Preference · 2005 · 312 citations

, , +13

Segmenting university graduates on the basis of perceived value, image and identification

David Jiménez Castillo, Raquel Sánchez‐Fernández, María Ángeles Iniesta Bonillo · International Review on Public and Nonprofit Marketing · 2013 · 25 citations

, , +13

Market Segmentation by Personal Values and Salient Product Attributes

Alfred S. Boote · Journal of Advertising Research · 1981 · 18 citations

, , +16

Segmenting the Hungarian automobile market brand using perceptual and value mapping

Gábor Rekettye, Jonathan Liu · Journal of Targeting Measurement and Analysis for Marketing · 2001 · 11 citations · Full text

, , +14

1–4 of 3

Authors

7

  1. MÁ
    María Ángeles Iniesta Bonillo

    University of Almería, Spain

    1 publications · 25 citations

    1

    h-index

  2. DJ
    David Jiménez Castillo

    University of Almería, Spain

    1 publications · 25 citations

    1

    h-index

  3. GR
    Gábor Rekettye

    University of Pecs, Hungary

    1 publications · 11 citations

    1

    h-index

  4. GC
    George Chryssohoidis

    Agricultural University of Athens, Greece

    1 publications · 312 citations

    1

    h-index

  5. AK
    Athanassios Krystallis

    Agricultural University of Athens, Greece

    1 publications · 312 citations

    1

    h-index

1–5 of 7

Institutions

4

  1. University of Pecs

    Pécs, Hungary

    1 h-index

    2 publications

    22 citations

  2. Agricultural University of Athens

    Athens, Greece

    1 h-index

    2 publications

    624 citations

  3. University of Almería

    Almería, Spain

    1 h-index

    3 publications

    75 citations

  4. Middlesex University

    London, United Kingdom

    1 h-index

    1 publications

    11 citations

1–4 of 4

Venues

  1. 1

    h-index

  2. 1

    h-index

  3. Food Quality and Preference

    1 publications · 312 citations

    1

    h-index

  4. Journal of Advertising Research

    JAR · 1 publications · 18 citations

1–4