Journal of Targeting Measurement and Analysis for Marketing · 2001 · 11 citations · 4 references
BusinessMarketingMarketing ManagementBrand ManagementMarket SegmentationMarketing StrategyBrand AssociationsBrand EquityBrand ImageConsumer SegmentationSegmentation StrategyValue-based SegmentationBrand Image PerceptionConsumer Brand PerceptionPerceived Brand ValuePerception-based SegmentationValue Perception Segmentation
4
University of Maribor digital library (University of Maribor) · 2008 · 5.1K citations · Full text
S. Kenwell · 1997 · 163 citations
Engineering, Automotive Engineering, Manufacturing Engineering +9
Ralf Leszinski, Michael V. Marn · The McKinsey Quarterly · 1997 · 83 citations