Concepedia

An analysis of international business-to-business relationships based on the Commitment–Trust theory

Margareta Friman, Tommy Gärling, Bruce Millett, Jan Mattsson, Robert B. Johnston

Industrial Marketing Management · 2002 · 238 citations · 21 references

Concepts

BusinessInternational BusinessStrategic ManagementOrganizationsInternational PartnershipsOrganizational CommitmentRelationship CommitmentRelationship ManagementRelationship QualityTrust In ManagementBusiness-to-business RelationshipsCommitment - Trust LinkCommitment TheoryCommitment-trust TheoryInternational Business Relationships

References

21

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

Exchange and Power in Social Life.

Robert Bierstedt, Peter M. Blau · American Sociological Review · 1965 · 13.8K citations

Social Sciences, Social Psychology, Sociology +15

Markets and Hierarchies: Analysis and Antitrust Implications.

D. O’Brien, Oliver E. Williamson · The Economic Journal · 1976 · 13.8K citations

Social Sciences, Competition Law, Economics +17

Developing Buyer-Seller Relationships

F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 7.8K citations

Business, Marketing, Marketing Management +7

The critical incident technique.

John C. Flanagan · Psychological Bulletin · 1954 · 7.7K citations

Public Health, Disaster Planning, Incident Response +8