Concepedia

Commitment-trust Theory

Commitment-Trust Theory is a theoretical framework in relationship science that posits commitment and trust as interdependent constructs mediating relational stability, distinct from other relational theories by emphasizing their reciprocal causal dynamics in sustaining long-term interpersonal bonds.

100

Publications

39.7K

Citations

267

Authors

166

Institutions

Publications per year

2017–2026

47

Parents

Publications

100

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

, , +10

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 10.6K citations

, , +10

Trust and commitment in the United States and Japan

Toshio Yamagishi, Midori Yamagishi · Motivation and Emotion · 1994 · 2.4K citations

, , +10

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance

Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal · Journal of Marketing · 2007 · 830 citations

, , +16

Uncertainty, Trust, and Commitment Formation in the United States and Japan

Toshio Yamagishi, Karen S. Cook, Motoki Watabe · American Journal of Sociology · 1998 · 728 citations

, , +14

1–5 of 100

Authors

267

  1. AM
    Avinandan Mukherjee

    Montclair State University, United States

    2 publications · 635 citations

    2

    h-index

  2. RM
    Robert M. Morgan

    University of Alabama, United States

    2 publications · 28K citations

    2

    h-index

  3. PN
    Prithwiraj Nath

    University of Nottingham, United Kingdom

    2 publications · 635 citations

    2

    h-index

  4. SD
    Shelby D. Hunt

    Texas Tech University, United States

    2 publications · 28K citations

    2

    h-index

  5. SR
    Silvia Ranfagni

    University of Florence, Italy

    2 publications · 79 citations

    2

    h-index

1–5 of 267

Institutions

166

  1. National Cheng Kung University

    Tainan City, Taiwan

    4 h-index

    8 publications

    1.2K citations

  2. Purdue University West Lafayette

    West Lafayette, United States

    4 h-index

    5 publications

    707 citations

  3. Northumbria University

    Newcastle upon Tyne, United Kingdom

    3 h-index

    3 publications

    163 citations

  4. Iqra University

    Karachi, Pakistan

    2 h-index

    2 publications

    63 citations

  5. Pusan National University

    Busan, South Korea

    2 h-index

    2 publications

    137 citations

  6. University of Florence

    Florence, Italy

    2 h-index

    2 publications

    79 citations

  7. Texas Tech University

    Lubbock, United States

    2 h-index

    2 publications

    28K citations

  8. Montclair State University

    Montclair, United States

    2 h-index

    2 publications

    635 citations

1–8 of 166

Venues

  1. Journal of Business Research

    JBR · 6 publications · 1.7K citations

    6

    h-index

  2. Industrial Marketing Management

    5 publications · 1.1K citations

    5

    h-index

  3. Journal of Marketing

    JM · 3 publications · 28.8K citations

    3

    h-index

  4. Journal of Business-to-Business Marketing

    2 publications · 39 citations

    2

    h-index

  5. Journal of Relationship Marketing

    JRM · 2 publications · 90 citations

    2

    h-index

1–5