Adisorn Leelasantitham

A retentive consumer behavior assessment model of the online purchase decision-making process

Thanatchaphan Petcharat, Adisorn Leelasantitham · Heliyon · 2021 · 109 citations · Full text

Business, Management Information Systems, Marketing +17

An intelligent travel technology assessment model for destination impacts of tourist adoption

Noppadol Phaosathianphan, Adisorn Leelasantitham · Tourism Management Perspectives · 2021 · 39 citations

Management, Information Systems, Tourism Management +16

A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms

Thanatchaphan Petcharat, Aungkana Jattamart, Adisorn Leelasantitham · Journal of Retailing and Consumer Services · 2023 · 37 citations

Business, Innovation Management, Marketing +11

Understanding the Adoption Factors Influence on the Use of Intelligent Travel Assistant (ITA) for Eco-Tourists: An Extension of the UTAUT

Noppadol Phaosathianphan, Adisorn Leelasantitham · International Journal of Innovation and Technology Management · 2019 · 36 citations

Management, Information Systems, Tourism Management +15

A Business Model Guideline of Electricity Utility Systems Based on Blockchain Technology in Thailand: A Case Study of Consumers, Prosumers and SMEs

Adisorn Leelasantitham · Wireless Personal Communications · 2020 · 28 citations

Natural Resources, Supply Chain Management, Energy Economics +16