Aungkana Jattamart

Overcoming customer innovation resistance to the sustainable adoption of chatbot services: A community-enterprise perspective in Thailand

Achaporn Kwangsawad, Aungkana Jattamart · Journal of Innovation & Knowledge · 2022 · 145 citations · Full text

Management, Innovation Management, Management Information Systems +17

A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms

Thanatchaphan Petcharat, Aungkana Jattamart, Adisorn Leelasantitham · Journal of Retailing and Consumer Services · 2023 · 37 citations

Business, Innovation Management, Marketing +11

Perspectives to social media usage of depressed patients and caregivers affecting to change the health behavior of patients in terms of information and perceived privacy risks

Aungkana Jattamart, Adisorn Leelasantitham · Heliyon · 2020 · 24 citations · Full text

Public Health, Health Behavior, Psychiatry +12

How can hesitation in hotel live-streaming payment be overcome?: Examine the role of entrepreneurial performance and viewers’ personality traits

Aungkana Jattamart, Paingruthai Nusawat, Achaporn Kwangsawad · Journal of Open Innovation Technology Market and Complexity · 2023 · 19 citations · Full text

Business, Marketing, Marketing Management +17

The Influence of Social Media Lifestyle Interventions on Health Behaviour: A Study on Patients with Major Depressive Disorders and Family Caregivers

Aungkana Jattamart, Adisorn Leelasantitham · The Open Public Health Journal · 2019 · 18 citations · Full text

Public Health, Health Behavior, Health Sciences +16