Concepedia

Achaporn Kwangsawad

AK

4

Publications

179

Citations

4

H-Index

2019

Active since

Affiliations

Rajamangala University of Technology Rattanakosin(Current)

Rajamangala University of Technology Isan

Achaporn Kwangsawad is an author at Rajamangala University of Technology Rattanakosin specializing in customer satisfaction, interactive marketing, and user experience.

Top concepts

MarketingManagementCommunicationUser ExperienceBehavioral ScienceCustomer SatisfactionInteractive MarketingArtsBullyingBusiness

Publications per year

2019–2023

4

Publications

4

Overcoming customer innovation resistance to the sustainable adoption of chatbot services: A community-enterprise perspective in Thailand

Achaporn Kwangsawad, Aungkana Jattamart · Journal of Innovation & Knowledge · 2022 · 132 citations · Full text

The Performance Evaluation of a Website using Automated Evaluation Tools

Achaporn Kwangsawad, Aungkana Jattamart, Paingruthai Nusawat · 2019 · 17 citations

Customer Satisfaction, Search Engine Optimization, Engineering +21

How can hesitation in hotel live-streaming payment be overcome?: Examine the role of entrepreneurial performance and viewers’ personality traits

Aungkana Jattamart, Paingruthai Nusawat, Achaporn Kwangsawad · Journal of Open Innovation Technology Market and Complexity · 2023 · 17 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +27

What awareness variables are associated with motivation for changing risky behaviors to prevent recurring victims of cyberbullying?

Aungkana Jattamart, Achaporn Kwangsawad · Heliyon · 2021 · 13 citations · Full text

Social Psychology, Awareness Variables, Communication +23

Rows per page

1–4 of 4