Concepedia

Michelle Willis

MW

Statistics

Publications

9

Citations

491

H-Index

9

Active since

2021

Affiliations

Northumbria University(Current)

University of Cumbria

University of Florence

Excelia Business School

London School of Commerce

Michelle Willis is an author at Northumbria University specializing in management, consumer behavior, and marketing.

Top concepts

ManagementMarketingConsumer BehaviorConsumer ResearchBusinessDigital MarketingMarketing InsightsCustomer SatisfactionBrand ManagementInteractive Marketing

Publications per year

2021–2024

9

Publications

9

Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective

Wilson Ozuem, Silvia Ranfagni, Michelle Willis et al. · Psychology and Marketing · 2021 · 131 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +19

Thematic analysis without paradox: sensemaking and context

Wilson Ozuem, Michelle Willis, Kerry E. Howell · Qualitative Market Research An International Journal · 2022 · 72 citations

Education, Sensemaking, Social Sciences +16

Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective

Wilson Ozuem, Michelle Willis, Kerry E. Howell et al. · Psychology and Marketing · 2021 · 66 citations · Full text

Digital Marketing, Social Influence Perspective, Consumer Research +22

Effects of online brand communities on millennials' brand loyalty in the fashion industry

Wilson Ozuem, Michelle Willis, Kerry E. Howell et al. · Psychology and Marketing · 2021 · 60 citations

Customer Satisfaction, Digital Marketing, Fashion Industry +23

Exploring the relationship between chatbots, service failure recovery and customer loyalty: A frustration–aggression perspective

Wilson Ozuem, Silvia Ranfagni, Michelle Willis et al. · Psychology and Marketing · 2024 · 55 citations · Full text

Customer Experience, Customer Satisfaction, Chatbot +20

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