Journal of Business Research · 2007 · 375 citations · 26 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorStrategic MarketingBrand AssociationsBrand EquityBrand ExperienceBrand LoyaltyBrand PersonalitySponsorshipSponsor-property FitSponsorship EffectivenessSponsorship Marketing
26
Dimensions of Brand Personality
Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations
Business, Marketing, Psychology +17
Strategic Brand Concept-Image Management
C. Whan Park, Bernard J. Jaworski, Deborah J. MacInnis · Journal of Marketing · 1986 · 1.9K citations