John Tidwell

Effect of self-congruity with sponsorship on brand loyalty

M. Joseph Sirgy, Dong‐Jin Lee, J. S. Johar et al. · Journal of Business Research · 2007 · 375 citations

Business, Marketing, Marketing Management +12

Self-expressiveness in shopping

M. Joseph Sirgy, Dong‐Jin Lee, Grace B. Yu et al. · Journal of Retailing and Consumer Services · 2016 · 59 citations · Full text

Developing and Validating a Measure of Consumer Well-Being in Relation to Cell Phone Use

M. Joseph Sirgy, Dong‐Jin Lee, Kunal Kamra et al. · Applied Research in Quality of Life · 2007 · 21 citations

Business, Marketing, Psychology +14

What Determines Perceived Quality-of-life Impact of Mobile Phones? A Model Based on the Consumption Life Cycle

M. Joseph Sirgy, Dong‐Jin Lee, Kunal Kamra et al. · Applied Research in Quality of Life · 2008 · 10 citations

Social Sciences, Marketing, Consumer Behavior +15