Investigating the relationships among sales, management control, sales territory design, salesperson performance, and sales organization effectiveness

Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

Eugene W. Anderson, Claes Fornell, Donald R. Lehmann · Journal of Marketing · 1994 · 4.6K citations

Business, Business Economics, Economics +12

Essentials of Psychological Testing

Benjamin Rosner, Lee J. Cronbach · The American Journal of Psychology · 1960 · 4.6K citations

Social Sciences, Behavioral Sciences, Psychology +17

Evaluation of goodness-of-fit indices for structural equation models.

Stanley A. Mulaik, Larry R. James, Judith Van Alstine et al. · Psychological Bulletin · 1989 · 2.9K citations

Social Sciences, Psychology, Causal Inference +16

Applied Multivariate Techniques

Mark Marcucci, S. C. Sharma · Technometrics · 1997 · 2.7K citations

Natural Sciences, Data Science, Statistical Modeling +6

The Changing Role of Marketing in the Corporation

Frederick E. Webster · Journal of Marketing · 1992 · 2.4K citations

Management, Marketing, Marketing Management +6