Concepedia
Electronic Commerce Research · 2013 · 425 citations · 44 references
Customer SatisfactionOnline Customer BehaviorCustomer ReviewSocial MediaElectronic Word-of-mouthOnline ReviewsBusinessTourismTourism ServicesCommunicationArtsContent AnalysisMarketingSmart Tourism
44
Users of the world, unite! The challenges and opportunities of Social Media
Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.2K citations
Computational Social Science, Social Networks, Social Media +12
Measuring Service Quality: A Reexamination and Extension
J. Joseph Cronin, Steven A. Taylor · Journal of Marketing · 1992 · 8.8K citations
Total Quality Management, Customer Satisfaction, Service Quality Construct +14
The Effect of Word of Mouth on Sales: Online Book Reviews
Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research · 2006 · 5.8K citations
Marketing, Customer Satisfaction, Online Book Reviews +15
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh et al. · Journal of Interactive Marketing · 2004 · 5.7K citations
J. Joseph Cronin, Steven A. Taylor · Journal of Marketing · 1992 · 4.9K citations
Customer Satisfaction, Service Quality, Service Research +5