Concepedia
Food Quality and Preference · 2015 · 194 citations · 57 references
Food MarketingManagementConsumer ResearchConsumer BehaviorEmotional ResponsesMarketingConsumer AttitudeEmotionBrand ManagementHealth Sciences
57
A circumplex model of affect.
James A. Russell · Journal of Personality and Social Psychology · 1980 · 15.5K citations
Circumplex Model, Behavioral Sciences, Emotional Response +9
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations
Customer Satisfaction, Brand Perception, Individual Consumer +14
What are emotions? And how can they be measured?
Klaus R. Scherer · Social Science Information · 2005 · 3.9K citations
Affective Variable, Social Psychology, Empathy +17
The Role of Emotions in Marketing
Richard P. Bagozzi, Mahesh Gopinath, Prashanth U. Nyer · Journal of the Academy of Marketing Science · 1999 · 3.1K citations
Customer Satisfaction, Interactive Marketing, Management +7
An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
Aradhna Krishna · Journal of Consumer Psychology · 2011 · 1.5K citations · Full text