Concepedia

Value Appeal

Value Appeal is a rhetorical strategy that belongs to the class of persuasive appeals and is distinguished by its reliance on shared beliefs, principles, or ethical ideals to influence an audience's judgment or behavior.

63

Publications

3.7K

Citations

142

Authors

86

Institutions

Publications per year

2017–2026

18

Variants

Axiological Appeal

Parents

Publications

63

When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?

Katherine White, Bonnie Simpson · Journal of Marketing · 2012 · 414 citations

, , +9

Values, valences, and course enrollment: Testing the role of personal values within an expectancy-valence framework.

N. T. Feather · Journal of Educational Psychology · 1988 · 286 citations

, , +12

Competitive advantage through anticipation, innovation and relationships

Jay Kandampully, Ria Duddy · Management Decision · 1999 · 178 citations

, , +15

Effects of message appeal and service type in CSR communication strategies

Luisa Andreu, Ana B. Casado‐Díaz, Anna S. Mattila · Journal of Business Research · 2015 · 156 citations

, , +14

Message Order Effects and Gender Differences in Advertising Persuasion

Frédéric F. Brunel, Michelle R. Nelson · Journal of Advertising Research · 2003 · 155 citations

, , +14

1–5 of 63

Authors

142

  1. MP
    Mark P. Zanna

    University of Waterloo, Canada

    2 publications · 160 citations

    2

    h-index

  2. RS
    Ramachandran Srinivasan

    Vellore Institute of Technology University, India

    2 publications · 26 citations

    2

    h-index

  3. RK
    R. K. Srivastava

    University of Mumbai, India

    2 publications · 26 citations

    2

    h-index

  4. CM
    Connie M. Kristiansen

    Carleton University, Canada

    2 publications · 160 citations

    2

    h-index

  5. FF
    Frédéric F. Brunel

    Boston University, United States

    2 publications · 184 citations

    2

    h-index

1–5 of 142

Institutions

86

  1. Carleton University

    Ottawa, Canada

    2 h-index

    2 publications

    160 citations

  2. National University of Singapore

    Singapore, Singapore

    2 h-index

    3 publications

    197 citations

  3. Purdue University West Lafayette

    West Lafayette, United States

    2 h-index

    2 publications

    133 citations

  4. The University of Texas at Austin

    Austin, United States

    2 h-index

    3 publications

    157 citations

  5. University of Waterloo

    Waterloo, Canada

    2 h-index

    2 publications

    160 citations

  6. Tel Aviv University

    Tel Aviv, Israel

    2 h-index

    2 publications

    54 citations

  7. University of Wisconsin–Madison

    Madison, United States

    2 h-index

    2 publications

    184 citations

  8. New York State School of Industrial and Labor Relations

    Ithaca, United States

    1 h-index

    1 publications

    105 citations

1–8 of 86

Venues

  1. Journal of Advertising

    4 publications · 329 citations

    4

    h-index

  2. Public Relations Review

    3 publications · 223 citations

    3

    h-index

  3. Frontiers in Psychology

    2 publications · 52 citations

    2

    h-index

  4. Journal of Marketing Communications

    2 publications · 90 citations

    2

    h-index

  5. Political Communication

    2 publications · 44 citations

    2

    h-index

1–5